Newark, New Jersey
For over a decade, we've sourced the finest Brazilian and USDA beef — each piece selected by hand, aged to perfection, and prepared with the reverence it deserves.
Our Story
Rei da Picanha Meat Market was born from a simple conviction: that the best meat should come from the best sources, prepared by people who understand it intimately. Our founder brought the Brazilian churrasco tradition to Newark — a culture where every cut is honored and nothing is left to chance.
Today, we continue that legacy. Every picanha, ribeye, and brisket that passes through our doors has been personally selected, properly aged, and prepared with the same care our founder demonstrated on day one. We are not a supermarket. We are a market — a place where expertise meets the counter.
15+
Years serving
USDA
Prime & Choice
100%
Fresh, never frozen
What We Offer
The crown jewel of Brazilian barbecue. Our picanha is sourced from premium beef, trimmed to the signature fat cap, and ready for your grill — just as our founder intended.
From ribeyes that melt on the tongue to strip steaks with perfect marbling — our USDA selection meets the highest grading standards for flavor and tenderness.
Tell us what you need — thickness, trim, bone-in or boneless — and our butchers will prepare it precisely. We cut for your method, not the other way around.
For events, restaurants, or families who value having the finest protein on hand — we process and prepare whole and half animals, handled with respect from start to finish.
Our house marinades — picanha salt, chimichurri, garlic herb — are crafted in small batches. Order ahead and pick up restaurant-quality preparations ready for your kitchen.
Looking for a specific cut, aging period, or import? We work with trusted suppliers across the country to source exactly what you envision. Call or email us to discuss.
Our Philosophy
There is a difference between a commodity and a craft. At Rei da Picanha, we treat every piece of beef as if it were destined for a table that matters — yours. That means knowing where it comes from, how it was raised, and exactly how it should be cut.
Our customers include home cooks who host Sunday gatherings, chefs who demand consistency, and families who simply want the best for their loved ones. Whatever your reason, we meet you with the same standard: nothing leaves our counter unless we would serve it at our own table.
Get in Touch
Visit Us
Address
48 Van Buren St
Newark, NJ 07105-2819
Phone
(973) 578-2948Hours
Ready to Order?
Call us to place your order, request a special cut, or learn about our weekly specials. We're here to help you make every meal memorable.
